CW IT Services can assist your business on how to use IT to generate sales leads as part of your internet and social marketing plan to increase business profits.

1. Search Engine Map Location Results

• Have your business appear on search engine maps when industry keywords and your location are entered into website searches.
• For example Google Map Results:

2. Website Analytics

• Track how visitors are visiting your site, whether directly, by web searches or referral links.
• Identify the keywords used in web searches that lead visitors to your website in order to fine tune your website content.
• For example Google Analytics:

3. Website Optimisation

• Optimise how your website interacts with search engines.
• Use the data shown to then fine tune your website search engine optimisation (SEO).
• For example Google Webmaster:

4. Website Adverts

• Use adverts in search engine results as a cheap effective marketing tool.
• Track advert performance, tweak & improve placement.
• For example Google Ads:

5. Search Engine Optimisation (SEO)

• Post blogs & links on other websites to improve the ranking of your website in search engine results.
• Free business placement for your website link and blogs on www.devonbusinesslinks.co.uk.

6. Business Social Networking Site

• Promote your business on a business orientated social networking site.
• Establish yourself as an industry expert, join discussion groups, post blogs, research companies & be listed as a service provider.
• For example LinkedIN:

7. Social Messaging Network

• Promote your business on a social messaging network.
• Follow and be followed by other businesses.
• Track industry keywords so you can see what is being discussed and join in where relevant to promote your business.
• Promote your industry knowledge by scheduling daily messages to provide tips relating to your business.
• For example Twitter:

8. Customer Relationship Management system

• Manage and store your contacts in one system.
• Track sales leads through to completion.
• Send eShots (professional looking marketing emails) to your contacts and track who clicks through to your website.

9. How CW IT Services Can Help

1. We can provide you with the knowledge to use internet and social networking tools as part of your marketing plan.

2. We can write the search engine adverts for you to optimise placement on the page and to ensure quality of click-throughs whilst minimising cost.

3. We can manage the search engine advert campaigns for you on a monthly basis to track performance, tweak and improve placement.

4. We can point you in the direction of a good CRM company and assist you with the set-up process.

Contact Us >> for a free consultation on how you could use internet and social marketing to grow your business. You may even be eligible for free training through the Train to Gain Funding scheme. 

We have also partnered with AME Solutions to provide classroom based training: Effective Use of Internet and Social Media to Drive Business Growth.

We're presenting at the Exeter Business Network August Seminar on a practical overview in how to use these main tools to promote your business online.

IT Support tips every working day at 11.30am
Internet & Social Marketing tips every working day at 3.30pm